About Turaco

It is existentially urgent to figure out a way to insure people who are not insured. Turaco’s mission is to free people from the fear of financial shocks. Our 25-year goal is to insure a billion people, doubling the number of people insured in the world.

Turaco is a fast-growing financial services start-up in East Africa that is bringing a new model to health and risk financing for emerging customers. Turaco offers subscription-based insurance for the mass market bundled with regular transactions that people are already doing. Turaco works through business partnerships to offer affordable insurance products that add real value to people’s lives. At Turaco we value simplicity, communication, and transparency and strive to transform the way insurance works. When it comes to claims, our goal is to pay out and fast.

Turaco embraces diversity and inclusion in the workplace - we’re building a team where our differences complement each other and make us stronger. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

Since launching in Feb 2019, Turaco has acquired 100,000+ end users. Over the next 24 months, that will grow to 1,000,000+ end users. We are growing very fast, and we’re looking for team members who can grow with us.

To learn more, visit www.turaco.insure

About the Role

The Marketing lead - in Nigeria reports to a Senior Marketing Manager and works closely with other members of the Turaco Nigeria team and the global marketing team. The Marketing lead takes charge of in-country marketing efforts and supports the partnership team in launches. In addition skills in copy-writing and/or design and/or Content Marketing are great to have. This is an exciting growth opportunity to be at the forefront of an innovative insurance tech company. We’re looking for a results-oriented creative thinker, who is able to thrive in a dynamic fast-paced startup environment.

Key Roles & Responsibilities

  • Draft press releases, blog posts, and call center scripts that match our brand tone of voice
  • Lead implementation of the marketing plan and drive partner marketing activities
  • Ensure consistency and compliance of Turaco brand across partnerships
  • Collaborate with Partnership Teams to create partnership launch and engagement plans
  • Develop messaging campaigns to generate end-user demand and engagement
  • Manage the development of creative marketing assets across B2B2C channels including, but not limited to brochures, flyers, video testimonials, social media posts, and company swag
  • Assist teams in Pitch deck creation and proposal writing.
  • Manage external graphic designers and printing partners as needed
  • Work alongside other marketing leads to create and deliver content for our social media channels
  • Plan and execute marketing events (claims celebrations, webinars, etc)
  • Maintain accurate, up-to-date records of all marketing materials
  • When requested, perform ad hoc tasks business support tasks

Key Qualifications, Skills & Your Profile

  • Live Turaco’s values – care and protect, do the right thing, and have fun!
  • Start-up or entrepreneurial experience is highly desired
  • Outstanding communication and interpersonal skills, with both internal and external stakeholders
  • A willingness to roll up one’s sleeves and dig into details to solve problems and tackle hands-on work.
  • Intensely detailed oriented and data-driven
  • Humble, collaborative team player
  • Ability to navigate ambiguity, juggle multiple complex tasks, think independently, demonstrate sound judgment, and problem solve
  • Business, Marketing/ Communication/ Branding professional qualifications.
  • 3 to 5 years experience in a marketing role with multiple responsibilities.
  • While we appreciate Marketing, Branding, and Communication skills are diverse, a candidate with copywriting skills and experience would be a great addition to the team.

Total Compensation & Benefits

Turaco offers a competitive salary commensurate with experience. We combine that with a mix of useful employment benefits like stock option plans and healthcare and a company culture that allows you to enjoy your work while making meaningful connections.